1Challenge
- An outdated internal tool used by 1,200 employees.
- Complex workflows, slow processes, fragmented teamwork.
- Needed to modernize, simplify, and reconnect teams.
BNP Paribas · B2E web app
Redesigning collaboration to speed up credit approvals
- Co-design workshop facilitation
- User experience design
- User interface
- Usability testing
Redefining the credit process to make teamwork seamless and intuitive, by connecting Sales, Analysts, and Officers through one unified interface.
The experience streamlined collaboration, reduced friction and accelerated decision-making.
1200
employees use the internal tool
−70%
credit request processing time
3 weeks
instead of 2.5 months per request
Challenge to impact
Why and how we redesigned BNP’s Credit Pro
2Process
- Led the UX/UI redesign with an iterative, user-centered approach.
- Co-design workshops with Sales, Analysts & Officers.
- Brought UX methods to the team for the first time.
3Impact
- The platform became faster, clearer, and more collaborative.
- Request time cut from 2.5 months → 3 weeks.
- Teams gained visibility, confidence, and smoother teamwork.
“I can finally see where each request stands.”Credit Pro user
User journey
From request to approval
Showing how each role collaborates in the workflow: from Sales initiating a request to Officers validating it.
01
Sales personaRequest creation & tracking
Faster request creation from a complementary tool
A request creation button integrated in the simulations tool enables faster, more accurate request creation with the Credit Pro credit line request form.
Track requests & get notified with the Sales dashboard
It’s never been easier to track requests.
Track request progress and get real-time notifications on the selected counterparties.
02
Credit Analyst personaAccept & analyze
Receive the request with the Credit Analyst dashboard
Assign the new request to yourself and start an analyst draft.
Search & add counterparties
Prepare the request before submitting it for sign-off.
Submit for sign-off and restore to draft
Collaborate live with Credit Officers instead of going back and forth.
03
Credit Officer personaReview & sign-off
Notify, review & validate
Credit Officers receive a notification in the dashboard, open the request for review, then provide feedback or approve it instantly. Full traceability, no duplicate files, everything in one place.
Design process
From sketch to system, shaping a cohesive experience
Sketches
Wireframes
Colors & typography
The company’s typography and colors reflect its distinct personality and brand identity while keeping a simple and modern touch.
Design system
Quick overview
Outcomes & learnings
Driving measurable impact through design clarity.
Outcomes
- Reduced credit request processing time by 70% (from 2.5 months to 3 weeks).
- Unified Sales, Analysts, and Officers under one shared workflow.
- The process became faster, clearer, and more human.
- Established a scalable design system for future updates.
Learnings
- True collaboration begins when everyone sees the same data.
- Continuous testing accelerates trust and alignment.
- Small UX refinements can lead to major organizational change.
- When users feel heard, adoption happens naturally.
“Now every team is notified and knows exactly where each request stands. It’s a game changer!”
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