Strategic partner
I don’t just “color” wireframes. I challenge assumptions, align stakeholders, and focus on ROI. Whether it’s increasing retention or reducing support tickets, design is a tool for business growth.
About
Bridging the gap between complex business logic & human-centric design
I’m Andrés Pérez Flórez, a Senior Product Designer based in France with over 10 years of experience shaping digital products.
My background is unconventional: I didn’t start in a single niche. I’ve navigated the rigorous constraints of fintech and banking (BNP Paribas), the fast-paced growth of B2B SaaS (PayFit), and the emotional engagement of consumer apps (Meetic).
This hybrid experience allows me to adapt quickly. I bring the structural rigor of enterprise software to startups, and the agility of consumer apps to large corporations.
How I work
Beyond the pixels
Remote & multicultural
Originally from Colombia and established in France, I work fluently in English, French, and Spanish. I understand the nuances of global markets and thrive in diverse, remote-first teams.
Career
Selected experience
- 2023 – 2025
BNP Paribas Fintech · Senior Product Designer
Redesigning the core credit analysis platform to improve decision-making speed for financial approvals.
- 2022 – 2023
PayFit Unicorn SaaS · Senior Product Designer
Owned the end-to-end design process for payment features, from user discovery to final delivery in a fast-paced environment.
- 2021 – 2022
Meetic Match Group · Senior Product Designer
Drove user discovery and engagement features for one of Europe’s pioneering dating apps.
- 2016 – 2021
Zenika Consulting · Product Design Consultant
Delivered MVPs and digital transformation projects for industries ranging from energy to aeronautics.
Contact
- OfficeBased in Paris, France
- Emailaf.perezflorez@gmail.com
- Phone+33 7 50 20 79 20