PRODUCT DESIGNER
PRODUCT DESIGNER
BRIDGING THE GAP BETWEEN COMPLEX BUSINESS LOGIC & HUMAIN-CENTRIC DESIGN
I’m Andrés Pérez Flórez, a Senior Product Designer based in France with over 10 years of experience shaping digital products.
My background is unconventional: I didn't start in a single niche. I’ve navigated the rigorous constraints of Fintech and Banking (BNP Paribas), the fast-paced growth of B2B SaaS (PayFit), and the emotional engagement of Consumer Apps (Meetic).
This hybrid experience allows me to adapt quickly. I bring the structural rigor of enterprise software to startups, and the agility of consumer apps to large corporations.
BEYOND THE PIXELS
STRATEGIC PARTNER
I don't just 'color' wireframes. I challenge assumptions, align stakeholders, and focus on ROI. Whether it's increasing retention or reducing support tickets, design is a tool for business growth.
REMOTE & MULTICULTURAL
Originally from Colombia and established in France, I work fluently in English, French, and Spanish. I understand the nuances of global markets and thrive in diverse, remote-first teams.
SELECTED EXPERIENCE
2023 — 2025 | BNP Paribas
Senior Product Designer
Redesigning the core credit analysis platform to improve decision-making speed for financial approvals.
2016 — 2021 | Zenika
Product Design Consultant
Senior Product Designer
2022 — 2023 | PayFit (Unicorn)
Owned the end-to-end design process for payment features, from user discovery to final delivery in a fast-paced environment.
Drove user discovery and engagement features for one of Europe's pioneer of dating apps.
2021 — 2022 | Meetic (Match Group)
Senior Product Designer
Delivered MVPs and digital transformation projects for industries ranging from Energy to Aeronautics.
WHEN I’M NOT DESIGN INTERFACES…
...I stay curious. My passion for craftsmanship extends beyond the screen, constantly reminding me that good design, digital or physical must be functional, durable, and honest.
CONTACT
OFFICE
Based in Paris, France
af.perezflorez@gmail.com
TELEPHONE
+33 7 50 20 79 20